🌳 Tracing the Roots
It’s hard to say exactly when it all began… But I know that at every stage of my journey, I was in search of “balance.” Studying in the science track, I had a strong aptitude for mathematics and the sciences, yet I was equally drawn to literature and the social sciences. This dual interest led me to consider different options during the university entrance exams. Although socially oriented professions seemed attractive, my heart was set on architecture—because it brought together design and creativity with systematic thinking. I even planned to study outside my hometown, pursuing education in English.
The captain of my life, my wise mentor and also my father, played a decisive role in my choice. Taking into account my strength in mathematics and science, he guided me to adjust my preferences. That’s how I found myself studying Industrial Engineering. In fact, this choice aligned naturally with my inherent inclination toward systems and holistic thinking.
Alongside this, I inherited another gift from my family: a passion for writing. The freedom and excitement of expressing myself through words became an inseparable part of my life. While one side of me sought balance in systems, the other always found breath and solace in the world of writing.
🧑💼 The New Face of Management
The period I’m referring to was the late 1980s. At that time, while we were engaged with Statistical Process Control, Total Quality Control was only beginning to emerge. Technical expertise and process measurements were at the forefront, yet the holistic dimension of management was gradually starting to draw attention and gain significance.
Over the years, Total Quality Control evolved into Total Quality Management—an approach aimed at “improving the quality of management.” It continued to grow under different names, intersecting with other disciplines, and has endured to this day. As academia and the business world advanced in parallel, the very notion of management began to take on an ever broader meaning.
I found myself right at the center of this transformation. Having my career evolve in parallel with these developments was a great fortune: my path took shape along the lines of human-centeredness, holistic perspective, and management.
🦋 Evolution in Business and Leadership
During my years at Hewlett-Packard and Microsoft, I not only witnessed the growth and transformation processes of these companies, but also personally experienced the internal changes and evolution of these two global giants. From local to global, from lean structures to matrix organizations, I gained a broad range of knowledge and experience spanning from strategy to people management, from projects to change management.
This journey not only revealed to me the rapidly changing dynamics of industries but also taught me how to navigate uncertainty and turn vision into concrete actions. From the early years of quality awards in Turkey, I received training and served repeatedly as an auditor. I took part in international projects that enhanced customer experience and raised standards of management quality; I led initiatives and assumed responsibility as an auditor.
Thus, I did not merely learn about developments in management and leadership in theory, but experienced them directly in practice. This process enabled me both to witness the transformation of global companies and to build my own leadership journey on solid foundations.
🌿 “A seed can grow into a forest.”
I believe that enhancing management quality in organizations is directly linked to the competencies of teams and leaders, as well as the strength of their cultures. I also see this as contributing indirectly to the quality of individuals’ lives and even to the governance of nations.
This perspective has been the most powerful element shaping my professional journey and forming the foundation of my mission.
🌟 Novida: A Journey of Creating Value
Every journey begins with a single step; but some steps are more than just walking forward—they signal the birth of a new vision. For me, Novida was born this way. When the time came to stand on my own feet, I set out with the aim of establishing a service firm capable of offering a holistic perspective to businesses—one that could be a true companion from strategy to cultural, digital, and organizational transformation.
My invaluable Marketing Agency team gave shape to our brand: Novida. The “Nov” in Novida brings together three powerful concepts: Knowledge, Innovation, and Now. It symbolizes a vision that unites the enduring strength of knowledge, the transformative power of innovation, and the dynamism of the present moment. The emphasis on “Now” highlights that businesses must develop themselves in these areas without delay—starting today—to achieve sustainable success.
“Ida” originates from the initials of my own name: Işık Deliorman Aydın. At the same time, “Ida” evokes the legendary Mount Ida, renowned for its mythological richness, as well as the bright light of the morning star (Venus). In this way, Novida became a name that bridges my personal journey with universal meanings.
From the very beginning, our purpose has never been just to be a consultancy firm; but to be a true companion, one that contributes meaningfully to companies’ success, creates value, and supports their sustainable growth.
🏛️ Novida’s Strong Foundations
From the very beginning, Novida’s establishment and growth were illuminated by the goodwill, guidance, and support of many friends and family. From our marketing agency to the press, from esteemed executives to valuable professionals whose paths we crossed in both social and business life—each contributed to this journey. Their experience, trust, and the doors they opened played an essential role in ensuring that our brand was built on solid foundations. To all of them, I extend my heartfelt gratitude!
My companions on this path were seasoned executives who had proven themselves in different areas of the business world. By bringing together diverse expertise and perspectives, we viewed each project not merely as a task but as an opportunity to create value in line with our clients’ needs. Thanks to this approach, Novida evolved into a consultancy firm that did not confine itself to a single specialty, but instead provided multi-dimensional and comprehensive solutions under the broad umbrella of management and transformation.
During the challenging and restrictive conditions of the pandemic, we shifted our focus toward helping companies position their products and services in different markets. This period strengthened our knowledge base and capabilities in business development. Today, in the services we offer, we are able to provide our clients with much stronger guidance on market entry strategies and implementation steps, making meaningful contributions along their path.
We built our business model on strategic partnerships. Each collaboration—whether it went as expected or not—gave rise to new and lasting alliances along the way. We introduced an international leadership program to Türkiye, designed and delivered impactful workshops and programs for global companies, wrote articles to share our know-how, gave seminars, and organized webinars for international organizations.
Ultimately, our role as the Organizational Change Management (OCM) team in a global food company’s large-scale SAP implementation positioned us as a strong player on the international stage. This vision was shared through a televised interview and was crowned International Management Consulting Firm of the Year Awardin 2024 with the “International Management Consultancy” Award. ✨✨✨
International Successful Management Consulting Award (2024)
Novida’s business model has always been built on trust-based long-term relationships and client-specific solutions. Our commitment to creating lasting value sometimes required patience, perseverance, and a difficult road. Yet the strong references we have earned and the significant impact of our projects remain the greatest proof that we are on the right path.
💡 The Power of Innovation: Innovation and Artificial Intelligence
🌱“Now, new and effective ideas pay off!”
The rapid advancement of technology, rising competition, and shifting demands have made innovation more critical than ever. In response, we closely followed this transformation, built connections with entrepreneurship and startup ecosystems, and developed joint projects with organizations. At the same time, I had the opportunity to collaborate with innovation-focused groups in the U.S. and to observe best practices firsthand at companies such as Disney, Google, and Johnson & Johnson.
During this period, I also deepened my expertise through a master’s program launched by a prestigious university in the U.K., focusing on strategy, leadership, change, and innovation. I earned a Design Thinking certification as well. By integrating this knowledge and these tools into our projects and workshops, we amplified the impact we delivered to our clients.
Today, the spotlight is on Artificial Intelligence (AI). On the one hand, we follow developments closely through seminars, conferences, and publications; on the other, we actively use AI in our own business processes and in client projects to boost efficiency. The rapid rise of AI makes the development of the uniquely human capability of creativity more essential than ever.
📚 A New Balance: Publishing
🎬“Life is a theater!”
There must always be a balance between what happens on stage and what unfolds behind the scenes. For me, life itself has been a search for balance in the same way—a developmental journey where mind and heart, structure and creativity, organization and agility, professionalism and personal growth walk hand in hand.
In recent years, I’ve had the chance to turn more toward literature and the social sciences, which broadened my perspective. I am now continuing this deepening through Jungian Therapy training. My goal is to integrate this perspective into our workshops and programs, offering a more holistic and transformative approach.
At its core, consulting is about making knowledge and experience available to companies and leaders. And when we talk about knowledge, “publications” naturally come to mind. To create this complementary impact—guided partly by the flow of life—I brought forward my writer’s side.
Sensing how critical creativity will be in the coming era, and believing especially in the need to strengthen this skill in children, I launched the Dream2Live Creative Kids series under the pen name I. Aurora Wilder, focusing on nurturing children’s creative thinking and problem-solving abilities.
This new venture—beginning with writing and now moving into publishing—became a valuable extension where Novida’s consulting experience and publishing feed into one another.
Through the Dream2Live sub-brand, our aim of strengthening creativity will, over time, expand to individuals and professionals across all age groups.
Meanwhile, under the Novhow sub-brand for professionals, books we prepare in the fields of leadership, change, and culture are already on the way. Beyond our own titles, however, we also aim to grow by embracing diverse authors and content.
🎯 Where We Stand Today
Today, Novida Global operates as a U.S.-based firm with a presence in the global market. We bring our expertise in management, strategy, leadership, creativity, innovation, culture, and digital transformation to both organizations and leaders.
We apply our strong capabilities in OCM (Organizational Change Management) to large-scale digital transformation projects.
We deliver our workshops either through our own experts or as licensed programs run by our clients’ own resources. Whether in English or Turkish, online or in person, we continue to expand our impact and create value.
🏆 The Crowning of the Journey
The journey that began in April 2012 was crowned in 2025 with the Best Global Strategy & Operational Transformation Consultancy – Middle East & Change Management & Innovation Excellence Award, granted by the Wealth & Finance Group.
Novida Global Wins Two Prestigious Awards (2025)
These awards go beyond financial performance — it honors human effort, intellectual capital, competence, and the strength of true teamwork.
For Novida Global, this recognition represents the international acknowledgment of the values we have stood for over the years:
- 🌐 Holistic Perspective – A systems view and interdisciplinary approach
- 🤝 Human-Centeredness – Always seeing people at the heart of change
- 🔗 Partnership – Building trust-based relationships with our clients, partners, and companions on this journey
- 🚀 Growth Mindset – Continuously learning, persevering, renewing ourselves, and developing new approaches
✨ What We Have Learned
- ⚡ Agility – The essential condition for moving forward by adapting to changing circumstances
- 🔍 Solution Orientation – Turning challenges into opportunities for growth
- 💡 Creative and Innovative Solutions – The most powerful way to make a difference
- 🛡️ Resilience – The strength to keep going no matter the circumstances
These awards stand as proof of our challenging yet fulfilling journey and marks Novida’s rise as an international brand.
We extend our heartfelt thanks to all friends who believed in us, walked alongside us, and contributed with their efforts and support! We also thank the Wealth & Finance team for organizing this meaningful award and warmly congratulate all the other institutions and leaders who were honored.
We are happy, we are proud. And we know this: we still have much work to do.
May the road ahead be open for us all!
